Monday, 2 April 2012

The Matter of the Dysfunctional Bottle.

I watered the houseplants earlier, using a liquid plant food that comes in a black bottle. Imagine that: a black bottle. Being in a black bottle means that you can’t see the level of the liquid, and so you don’t know how close you are to needing a replacement. Which further means that the packaging is visually appealing, but deficient in a major aspect of functionality.

Large companies pay highly trained designers a lot of money to design their packaging. You’d think they’d make it fully functional, wouldn’t you? Why don’t they pay me a lot of money to tell them where they’re screwing up? I fear the world won’t recognise how much it needs me until after I’ve died of malnutrition in a garret.

I’m going to give the kitchen a bit of a spring clean now. That should stop me ranting for a while.

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