Wednesday, 16 January 2013

Down Among the Ad Men.

OK, here’s what really bugs me about YouTube:

YouTube doesn’t charge, but since few things come free in this world, there’s still a price to pay. The price – as is usually the case with ‘free’ internet things – is being subjected to the soul-destroying blatherings of the admen. Let’s face it, there aren’t many good adverts out there. Most of them are either inherently mindless, or at least aimed in the general direction of mindless people.

So, off you go to YouTube and select a piece of music that you’re in the mood to hear. Music, as all non-mindless people know, is capable of transporting us to an infinite number of alternate dimensions – dimensions to which we want to be transported – dimensions that are difficult to access any other way. This is the nearest most of us get to the magical world beyond the rainbow. And what do we get first as an aperitif? Some overweight, brain dead bozo rampaging up and down a train like a warthog on speed, trying to find his executive-style wife so he can give her the latest, multi-chemically-impregnated offering from junk food f****** heaven! And when the music does eventually get underway, another advert jumps up on the screen to obscure the accompanying video.

Sad, shameful, hideous.

If we have to have ads, couldn’t they at least try to pick ones that match the magic?

All of which proves, I suppose, that there aren’t any HSP types in the advertising business.

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