The issue of celebrity product endorsement is a bit odd, isn’t it? A
company goes to a celebrity and pays him or her a crazy amount of money for
doing nothing more than allowing his or her name to be used on the packaging
and POS displays. As a result, enough extra people buy the product to enable
the company to not only recoup the crazy amount of money they paid to the celebrity,
but also make extra profit for themselves. What a damn silly way to conduct a
culture. And it isn’t surprising that I purposefully avoid buying anything with
a celebrity endorsement attached to it because I know that, if I did, I would
be paying more for the product than it’s worth.
Sense at last.
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