Friday, 24 February 2012

One Small Example...

There’s a Google ad that says

Sign up and get a free £50 voucher

Why ‘free?’ Any voucher given with a promotion has to be free, otherwise it wouldn’t be a promotion. How and why would anybody expect you to pay for a promotional voucher? The use of the word is, therefore, either an ignorant tautology or deliberate manipulation, neither of which endears me to Google.

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