The best of ads has appeared on my Hotmail home page. It’s
from some company called MYA, which promises to make you more beautiful – for a
pretty beautiful fee, I expect.
It’s fronted by a woman called Maria Fowler, who I’ve never
heard of but is apparently one of the stars (stars?) of a crass TV programme we
have in Britain
called The Only Way is Essex. I’ve never watched it so I
speak from an admitted position of ignorance, but a trailer I saw once suggests
it’s one of those
I-must-jump-into-the-nearest-lake-to-get-away-from-this-and-I-don’t-care-if-I-drown
sort of programmes. It appears to be seeking to vindicate the Essex
girl ethos and have us all gagging to be right down there among them.
(The classic Essex girl joke:
What do you call an Essex girl with
only half a brain?
Gifted.)
So, right then, there’s this ad, which offers – among other things
– such services as:
Lip plumping
Dermaroller, and
Micro Dermabrasion.
They’re making it up, aren’t they? They’re taking the piss,
right? They don’t really believe there’s any such thing as an Essex
girl, do they? Well, maybe they do, because I can’t imagine any other version
of the human animal being taken in by it.
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