Sending the Adman to Where the Sun Don't Shine.

You know what it’s like. You decide to listen to some beautiful, inspirational music on YouTube, accompanied by a beautiful, inspirational video. But what do you get first? Some ineffectual bozo trying to sell you something you’ve never heard of and certainly don’t want. Or maybe it’s a kitten, or a fluffy bunny, or a cute kid, or a cool dude with shades, whatever…

So what do you do? You mute the speakers and tap your fingers impatiently until the five or thirty seconds of torture – depending on how popular the video is – has run its course, and then you settle down for your treat. Only there’s no music. The video is playing, but the sound is missing.

Where's the music?

Where's the freggin’ music?

WHAT THE **** HAS GONE WRONG NOW?!!!

And then you realise you forgot to un-mute the speakers. It happens to me all the time, and it’s all because of an advert. Is there any area of modern life that the ad man doesn’t adulterate?

I reckon the world’s richest governments should put a few million apiece into a pot to pay for YouTube. And ban all adverts… and waive copyright restrictions… and tell the fat executives at EMI to sit on their oversized cigars and give the world a global view. I do. We need to reclaim our souls.