You click on a YouTube video which tells the story of a still
and serene little Buddhist boy making the transition to a higher state of consciousness
(characterised as an angel.) On the way he is helped by a beautiful Indian girl
(maybe his sister,) a wise man who is always in the background and never makes
eye contact with anyone, some swift-flying birds which represent the concept of
ascent, and some majestic elephants which represent the impermanence of
physical life. And it’s all accompanied by uplifting music sung by a woman who
has possibly the most primal voice you’ve ever heard.
So how does YouTube prepare you for this mind-enriching experience?
They play you an advert in which cool dude and chick, sans
shirts, get to grips in moody monochrome so you’ll be fooled into spending a
ridiculous amount of money on a bottle of man-made chemicals while a bunch of
soulless executives laugh all the way to the Bentley showrooms and throw
affluent dinner parties in their high-rise apartments.
There’s something paradoxical about that. Or, to put it
another way, it’s sad.
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