I just reserved an item online from Argos,
a major British retail chain. At the bottom of the cart it states:
‘As a valued customer, we don’t want you to miss out! (Note exclamation mark.) We will send you
the latest deals, exclusive offers and competitions unless you tick the box
below.’
Translation:
‘As somebody who has demonstrated their capacity to spend
money, our commercial machine wants to bombard you with irritating junk e-mail,
and will do so unless you’re bright enough to realise you have to check the box
below.’
It’s the phrase ‘...we don’t want you to miss out’ that gets
me – pretending they’re doing this for my
sake. It’s one little example of the fundamental dishonesty permeating the
bedrock of modern society.
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