Friday, 6 July 2012

Paying for Nothing.

If you click on a news item in Yahoo Mail, you often get an auto-play video to accompany it. I always switch it off because it’s using up my relatively small bandwidth. Only I can’t do that any more because news videos begin with an advert now, and the system won’t let you switch it off while the advert is playing.

Being forcibly subjected to adverts on point-of-sale displays and the like is one thing. It doesn’t cost anything. But I pay for my bandwidth, so can anybody tell me what right an advertiser has to use part of it trying to sell me something I’m not interested in? Aren’t we allowing the goblins in the advertising industry a bit too much control over our lives these days?

No comments: