Sunk by the Subject Line.

Do you know, the subject lines in spam e-mails crease me up sometimes. One I just had reads:

For Your Mutual Benefit Open the Attachment for More Details.

Hands up anybody who doesn’t know what ‘mutual’ means.

I know what could be written in a subject line that would be sure to have hundreds of thousands, if not millions, of people clicking enthusiastically. Needless to say, I’m not telling. You never know who might be reading this.