Sunday, 21 June 2015

Advertising Logic.

There’s an advert for some expensive aftershave which keeps popping up in my email inbox. It shows the standard face of the standard testosterone-charged male with regulation five days beard growth doing the I’m-incredibly-handsome-and-if-you’re-really-lucky-I’ll-turn my-attention-your-way look. Sex appeal did ever sell aftershave, I know, but…

It’s an advert aimed at Father’s Day, so tell me:

a. What has sex appeal to do with Father’s Day, except so obliquely that it’s clearly irrelevant?

b. Why would a man with a beard want aftershave?

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