I’ve finally found a series of internet ads I like:
Mature dating sites.
They’re very funny and most informative. All the ones I’ve seen so far have shown pictures of women aiming to please the mature gentleman (!) and the basic rules seem to be:
1) Make sure there’s no room for doubt that your hair has been dyed that colour.
2) Wear revealing clothes that... well... reveal those physical aspects that you wouldn’t expect most mature people to want to reveal (especially when they look like that.)
3) Cultivate the look that says ‘One day, big boy, this – let’s call it a ‘body’ – can be all yours, and then you’ll know what happiness really is.’
4) Have the picture taken in an exotic location, ‘exotic’ being defined as ‘a bar in some part of Spain where the tequila is particularly cheap and the pot plants are properly plastic.’
I think I might join.