For What We Are About to Receive.

I just read that Dunkin’ Donuts is to open five hundred outlets in the London area, twenty years after its last attempt to take Britain by storm failed miserably. Its British boss said:

"We’re a different company. We think we have a broader range. (Think? Doesn’t he know?) Clearly coffee is booming, looking at the competition, the sandwich segment is growing, the bakery segment is growing and we believe we have the right model with our franchisees to develop very quickly in the UK."

So here’s today’s culinary tip:

Take a cup of strangely superficial mentality, stir in a spoonful of freshly-slaughtered English, and you have:

Junk Food Corporate-Speak à la DD

Yum.