Commercial Disrespect.

I’m going to have another moan about animated adverts on web pages. I hate them. They distract you from whatever you’re trying to read or look at, and I find that very irritating. It’s what they’re there to do, of course; that’s their job. They slide and slither and flash, and jump up and down so they’re always in the corner of your eye trying to make you take notice of them

So let’s imagine you’re talking to somebody and a child keeps grabbing your arm and demanding your attention. You would remonstrate with them, wouldn’t you? You’d tell them that interrupting you while you were talking to somebody else was impolite; that it was disrespectful, which is worse. And you’d be right. But that’s exactly what animated adverts do, and you can’t shoo them away as you can children.