There’s a new advert appeared on YouTube. It’s one of those old, achingly hackneyed lovers-on-sunkissed-beach ones, capitalising on the great lie that is populist romanticism. The catch line runs:
Shredded Wheat: Looks after your heart, so you’re free to follow it.
How long have they been regurgitating this sort of mindless nonsense? Eighty years or thereabouts? And yet still they go on.
I swear they’re the worst of the lot, you know. They’re worse even than YouTube Orcs. At least true Orcs don’t pretend to be anything other than half-witted cave dwellers, whereas advertisers like to believe that they’re not only clever, but important. And the system pays them vast sums of money just to get on our nerves.