The first thing that needs to be said about this is that if
people perceive a need to drink alcohol in order to get them through the
depressing season, they will do it whether alcohol is advertised or not. But I
think there’s a bigger issue here.
I’m growing ever more troubled by the fact that western
culture is becoming increasingly oppressed by researchers and their demands for
remedial action. Research is a fact of modern life and much of it is genuinely
useful, but I think we’ve reached a point where overkill is becoming a serious
problem. It seems that hardly a day passes when there isn’t some body of
researchers somewhere demanding prohibitions and the living of life by numbers.
It’s stifling and unwelcome, and it’s also probably counter-productive because people
grow tired of the pressures and confused by the messages, and then fatigue sets
in. You encounter a headline which says ‘Researchers discover that…’ and don’t
bother to read any further. I suspect it even exacerbates the level of
increased stress which is becoming a major issue of modern times.
I think we need to lighten up. In fact, I’m sure we do. I
might even go so far as to suggest that a substantial proportion of the
academics working in research need to be taken out of their laboratories and
given something more useful to do.
So who decides which research should be wound down and which
shouldn’t. That’s the difficult part. Couldn’t we somehow learn to rely on common
sense? Or maybe we could simply limit research to a defined number of factors
which are undoubtedly of paramount importance, like climate change, cures for
major killer diseases, the fostering of humanitarian values, and how to get Donald Trump speedily committed to a maximum security asylum.
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