I think it has something to do with the way we’re expected
to structure our lives in modern, so-called developed cultures. There’s a
nagging sense that it has become too structured, and there’s a further sense
that it’s all part of an overall picture in which the great majority of wealth
gravitates to a tiny minority of people. There’s a whiff of artifice about it; it feels
unnatural. The picture accompanying the advert shows an anonymous executive in
a smart grey suit ‘helping’ a middle aged woman in pearls plan for her
retirement. The middle aged woman looks happy and pleased that she will be
secure when the time comes. She also looks wealthy, while the executive looks
merely functional. And yet it feels as though the converse is skulking behind
the manufactured image.
This is all just an undefined muse, and I suppose it
ultimately comes down to the fact that money and material acquisition is
paramount in the modern world. We’re conditioned to chase it while we’re
working, and we’re conditioned to expect it when we stop. Meanwhile, the
bankers, the entrepreneurs and the corporate world take all the real wealth,
and the same people are the ones who charge for their services to help us plan
for retirement. Maybe that’s the root of my suspicion.
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