Thursday, 18 February 2016

Smiles and the Ad Man.

You know which ads I hate the most? The ones where squeaky-clean family members do those ridiculously overdone smiles (usually while exulting, zombie-like, over a steaming plateful of some revolting chemical concoction masquerading as food.)

They’re fake, transparently so. Anybody with half a gram of body language awareness must see it immediately, and we all know that fake smiles are more of a turn-off than a turn-on.

Don’t the advertisers realise that? Am I weird?

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