Weird Words.

I swear these modern pretentious job titles are descending ever deeper into the realm of unfathomable gobbledegook. There’s a new ad appeared on my Flag Counter page from Amazon which says:

We are looking for permanent fulfilment associates to help us deliver smiles in Coventry.

So could somebody please tell me what the hell a ‘fulfilment associate’ is, and why the cold and soulless power base at the root of the corporate environment feels the need to manufacture such nonsense.