Friday, 21 August 2015

An Incongruous Connection.

I saw an advert on the TV the other day (which is odd because I hardly ever watch the TV. In fact, I’m not entirely sure how it happened, but anyway…)

A beautiful young woman is riding a beautiful white horse through the surf on a beautiful summer’s day. (In slow motion.) Her beautiful dark hair floats with every rise and fall of the horse’s gait, while her dress of seemingly white samite billows beautifully in the breeze. She is beauty personified, the very image of the Romantic female replete with remote sexual potential. In short, the maiden archetype brought to scintillating, shimmering life. She lifts her arm (in slow motion) and catches…

…a toilet roll, several leaves of which stream out in the wind like the banner on St George’s lance. A toilet roll…

You know, for all the disdain in which I hold the denizens of the high commercial world, even I didn’t realise that they could be quite as crass as that. Maybe some advertising executive somewhere isn’t quite as humourless as one imagines advertising executives to be.

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