It’s well known that supermarkets stock both branded lines which are more expensive, and their own versions which are cheaper. It’s also well known – or should be – that the dearer branded product is thicker than the in-house version and therefore does the same job with a smaller quantity. It’s reasonable to presume, therefore, that there’s little if anything to choose between them in the matter of value for money. But…
By using less of the dearer branded product we also consume fewer bottles, which means that, since the bottles are made of plastic, there’s less plastic to be disposed of either in the environment or in recycling facilities. And that matters these days, doesn’t it? It does. And yet I’ve never heard anybody mention the fact. But that’s why I am now resolved to buy Fairy Liquid instead of Sainbury’s own.
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