A very pretty face it is, too – well formed features, clear eyes, perfect make up and impeccably styled hair. But that’s all; there’s no trace of character or personality anywhere in sight.
No doubt it’s intended to represent some sort of ideal for the modern world. ‘This is what you can aspire to, girls, if only you use our product.’ Well now, it reminds me of something one of my daughter’s boyfriends said to her once:
‘Pretty girls are ten a penny. If you want to be attractive – let alone beautiful – you need a hell of a lot more than just a pretty face.’
Indeed you do. You can, after all, make a plastic doll look pretty enough.
Some advertisers recognise this fact and give their female stereotypes a modicum of personality. It’s usually of a fairly shallow variety, but at least it’s a step along the way. You’d think the makers of a health product would know better, wouldn’t you?