Have you ever noticed that when the advertisers are trying
to sell you on the idea of buying an insurance policy from the Trustus
Insurance Company, they use a scenario in which a terminally naïve young couple
go all doe-eyed while basking in the glow emanating from a
friendly-but-authoritative man, usually in his late thirties or early forties,
wearing a dark suit (usually blue), a white shirt and a tie that is at least
discreet if not positively sombre? Oh, and his hair looks like it was created
using waste polystyrene in the Disney prosthetic workshop.
Why do they do that? Don’t they realise that anybody with an
IQ in double figures or above is instinctively mistrustful of men with
artificially smart hair who strike a pose in dark suits, white shirts and discreet
ties? They look like estate agents, for heavens sake.
It makes you wonder which came first: the ad man or the
idiot.
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