Friday, 27 January 2017

Chicken or Egg?

Have you ever noticed that when the advertisers are trying to sell you on the idea of buying an insurance policy from the Trustus Insurance Company, they use a scenario in which a terminally naïve young couple go all doe-eyed while basking in the glow emanating from a friendly-but-authoritative man, usually in his late thirties or early forties, wearing a dark suit (usually blue), a white shirt and a tie that is at least discreet if not positively sombre? Oh, and his hair looks like it was created using waste polystyrene in the Disney prosthetic workshop.

Why do they do that? Don’t they realise that anybody with an IQ in double figures or above is instinctively mistrustful of men with artificially smart hair who strike a pose in dark suits, white shirts and discreet ties? They look like estate agents, for heavens sake.

It makes you wonder which came first: the ad man or the idiot.

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