I watched a YouTube video last night in which a content
creator talked of the changes Google are planning for the platform starting
next year. Much of it was for the benefit of other creators, but some related
to users as well. It was all couched in terms familiar to those steeped in the
mentality of business models, and so even though I understood the words easily
enough, most of the meaning went over my head. Since I’m not a YouTube creator,
I don’t suppose it matters very much.
What does matter to me is the impression it left me with. I have an increasing sense that the big tech companies are becoming the prime architects of modern civilisation, just as the corporations and banks are taking over the modus operandi of modern living. And it’s all in the name of profit, to make the tiny number of insanely rich people even richer.
I ask myself how much further this can go. Will the presidents and politicians wake up and change the system to benefit the many, or will it take a cataclysm of horrendous proportions? I look at history and understand how the conduct of a life has changed immeasurably, in some ways for the better, but still have to ask myself: ‘for whose real benefit’?
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