For some time now I’ve been meaning to make a series of
posts on
YouTube Tasters I Refuse to
Click On. You know, things like: ‘She died and went to heaven. She met
Jesus there who told her…’ Nobody would click on something as absurdly fake and
manipulative as that, would they? Apparently they do, in their tens or even
hundreds of thousands, and my faith in my fellow humans sinks a little lower
every time. Anyway, I never seem to get around to making a list to compile in a
blog post, so I thought I’d pick out one to make a general point.
This evening I came across a taster about the mysterious
circumstances around the death of Edgar Allen Poe. I’ve heard the story from
several sources, but a quick glance at the thumbnail told me something was off.
It has a picture of a dark sky over an American-style, high rise cityscape, but
the most prominent feature is a picture of an ageing Nikola Tesla. Why Tesla?
Where’s the connection? As far as history recalls, there’s no connection
whatsoever between the two. They weren’t even contemporary, Poe having died
five years before Tesla was born.
So was the uploader so ignorant that he didn’t know the
difference between a famous writer of gothic stories and a ground-breaking
scientist? Or was he simply using a well known image to encourage other
ignorant people to click on the video, which is fraudulent? This happens with
images of Carl Jung a lot. ‘What Carl Jung said about…’ Rubbish. And there was
a trend at one time for uploading songs credited to Enya, when nothing about
the writing or performance had anything to do with Enya. People pointed it out
in the comments, but the fake credit stayed.
So here’s the real question:
If Google wants to own and run YouTube for the purpose of
making huge amounts of money, why do they abdicate the responsibility to
exercise some control over the veracity of the information? We all know the answer to that one, of
course. Truth doesn’t matter any longer, only money does. You can tell as many
lies as you want to invent, and peddle as much garbage as you can find, and
it’s wholly acceptable as long as it’s making money.
There is no such thing
as quality literature. There are books that sell and books that don’t. ~
Margaret Thatcher.
So what do we do about this lamentable trend? Decline to
watch any more YouTube? I think I might, but that would be a shame because
there are genuine people out there making a living out of it at a time when the
jobs market is faltering. And it’s obvious from the production values that most
of them put a lot of effort into it. And some of them are genuinely informative
and/or entertaining. (Try Hilary Layne’s channel for a good example.) Besides
which, the protest of one little man like me wouldn’t amount to a hill o’ beans
in this crazy and dishonest world. We would have to do it in our hundreds of
thousands. And what about the rest of the media world? They’re all becoming
just as bad.
I’m sorry to say this – truly I am – but I think America largely
took us down this road. ‘Thou shalt have no other Gods before me,’ said the
Great God Money. And so they don’t. (Hilary
Lane is American, by the way. At least I think she
is. I suppose she could be Canadian. We Europeans get easily confused by North
American accents.)