The following ad has appeared on my email home page. It
shows a car which is ultra modern, aggressively stylish, and no doubt very,
very expensive. And it’s made by a company which is primarily associated with
much historical success in the glamorous world of Formula One motor racing.
So I ask myself whether I would consider buying one of these
cars if I were a multi-millionaire with money to burn. The answer is, of
course, no, because I would be embarrassed to be seen driving it.
The point is that the driving of this sort of car is supposed to make a person feel important. But it wouldn’t make me feel important. It would make feel like a prize poseur, and I don’t want to be seen that way.
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